Festival Shopping: Flipkart's annual sale 'The Big Billion Days' from October 16
Flipkart’s own brands, including MarQ, will also see products sold with new deals everyday—MarQ for instance has laptops,
The Big Billion Days are also set to expand the festive cheer to further generate employment opportunities in the country. This year, the sale-event will create over 70,000 direct and lakhs of indirect seasonal jobs as sellers, artisans, and brands gear up to fulfil consumer demand.
While Amazon is yet to announce dates for its biggest sale event, which usually coincides with Flipkart’s sale, the latter on Saturday had announced the timeline for its six-day Big Billion Days from October 16 till October 21, 2020. Flipkart reiterated that the event would generate more than 70,000 direct and lakhs of indirect seasonal jobs as sellers and artisans. While it “enabled thousands of new sellers to join its platform in the last six months,” the company also expanded its Kirana onboarding programme to include over 50,000 kiranas who will deliver last-mile to consumers in over 850 cities, according to a company statement.
Dear user, ETtech privacy and cookie policy has been updated to align with the new data regulations in European Union. Please review and accept these changes below to continue using the website.You can see our privacy policy & our cookie policy. We use cookies to ensure the best experience for you on our website.If you choose to ignore this message, we'll assume that you are happy to receive all cookies on ETtech.
“This festive event continues to focus on Flipkart’s commitment to provide value for consumers, opportunities for growth for MSMEs and sellers, and employment generation through e-commerce. Through strong partnerships with brands and sellers we have tapped into the power of interconnected businesses and technology to bring consumers a wide range of products at great prices at their doorsteps this festive season,” said Flipkart Group CEO Kalyan Krishnamurthy.
The annual festive sale of Flipkart, The Big Billion Days, will commence from October 16 and continue till October 21. The sales comes at a time when the country is battling the COVID-19 pandemic though ecommerce saw higher traction in this environment.The six-day event will test the strength of the ecommerce industry in India and The Big Billion Days (BBD) sale hopes to encourage existing consumer and new buyers to shop online.Flipkart said the six-day event will set the tone for the country’s festive season, as millions of consumers, sellers, artisans, and brands come together to celebrate.Flipkart Group CEO Kalyan Krishnamurthy ALSO READ Flipkart onboards 13,000 kiranas in eastern region Announcing the launch, Kalyan Krishnamurthy, CEO, Flipkart Group, said, “The Big Billion Days stands for a celebration of brands, an assortment of collections never seen before, a spirit of festivity and joy, and a feeling of immense excitement as everyone embarks on their festive season preparations.”Flipkart said BBD was expected to generate employment opportunities in the country with over 70,000 direct and lakhs of seasonal jobs. The ecommerce major said it had enabled thousands of new sellers to join its platform in the last six months while handholding them through their ecommerce journey, including efforts such as free business incubation support for a limited period, insights in matters of product cataloguing, advertising, and speed.The company had also hosted several virtual learning and development events for sellers to attain maximum benefits of ecommerce during the festive season. To strengthen its existing supply chain capabilities, Flipkart has expanded its kirana onboarding programme to include more than 50,000 kiranas, who will in turn make last-mile deliveries to consumers in more than 850 cities.“This festive event continues to focus on Flipkart’s commitment to provide value for consumers, opportunities for growth for MSMEs and sellers, and employment generation through ecommerce,” Kalyan said.Flipkart added that it had enabled new and convenient
payment offerings on its platform. Interestingly, the ecommerce major has also partnered with Paytm to offer assured cashback to consumers even though it has its own payment platform in PhonePe.
આ ન્યૂઝ રિપોર્ટ ગુજરાતીમાં વાંચવા અહીં ક્લિક કરો
What did Snapdeal say?
Snapdeal has added more than 75,000 new sellers during the festive season this year. It has also connected 5000 manufacturers and sellers on its platform this year. "This year we will focus on getting customers a reasonable price," the company said.
